https://winedrops.ca/commentary daily 0.75 2025-05-01 https://winedrops.ca/commentary/2025/5/1/wine-consumption-anti-alcohol-messaging-and-govt-responses monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/f0a4c3e4-6fcb-4c01-9d47-c20730af0420/Screen+Shot+2025-05-01+at+5.32.42+PM.png WineDrops - Wine Consumption, Anti-Alcohol Messaging, and Gov’t Responses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/50cc1f1d-e2d1-47d5-8d72-6aaacf16e0fd/04266487-41BC-478A-9138-BD0262CDBCA3_1_105_c.jpeg WineDrops - Wine Consumption, Anti-Alcohol Messaging, and Gov’t Responses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://winedrops.ca/commentary/2025/3/4/wine-trade-amp-unity-podcast-with-tt-wine-counsel monthly 0.5 2025-03-04 https://winedrops.ca/commentary/2024/1/18/revisiting-divesting-or-investing-in-a-canadian-winery monthly 0.5 2025-05-01 https://winedrops.ca/commentary/2023/11/2/a-perfect-storm-for-and-by-the-bc-wine-sectornbspnbsp monthly 0.5 2025-03-04 https://winedrops.ca/commentary/2023/7/17/evolutionary-hangover-or-21st-century-social-ingredient-beverage-alcohol-v-neo-prohibitionism monthly 0.5 2024-01-21 https://winedrops.ca/commentary/2023/3/14/recommended-canadian-drinking-guidelines-advocacy-solution-in-search-of-a-policy-problem monthly 0.5 2023-11-02 https://winedrops.ca/commentary/2022/11/7/brand-amp-ad-restrictions-in-the-global-wine-sector monthly 0.5 2023-07-18 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862070415-RUGU9M1YXEWX2MCHLHB7/Screen+Shot+2022-10-25+at+2.49.28+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862139329-0HUXEBE14UPKPSER5CMZ/Screen+Shot+2022-10-25+at+2.49.41+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862285317-BU8V34DGQKJVHFUG7NFU/Screen+Shot+2022-10-25+at+4.29.50+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862352507-OMGLYK698522MH2EEOD3/Screen+Shot+2022-10-25+at+4.27.22+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862415945-2H9IM1UWPLAMDUCYLMZP/Screen+Shot+2022-10-25+at+5.43.04+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1667862479480-6PM2LKKD264JQJMUWEN1/Screen+Shot+2022-10-25+at+2.54.40+PM.png WineDrops - Brand & Ad Restrictions in the Global Wine Sector - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://winedrops.ca/commentary/2022/8/23/bc-public-sector-union-strike-effects-on-wining-amp-dining monthly 0.5 2023-03-15 https://winedrops.ca/commentary/2022/7/10/new-contours-on-british-columbias-wine-appellation-map monthly 0.5 2022-11-08 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657480873192-AA59UE8G2YF6MRSYQ31I/Screen+Shot+2022-07-10+at+12.19.02+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657481409077-DD8PZ1HIM2ZDRUFYQI1S/Screen+Shot+2022-07-04+at+3.16.21+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map - Make it stand out Existing Okanagan Valley sub-GIs Source: Wine Growers BC https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482094724-678664CVYZGATGPG7Y7K/Screen+Shot+2022-07-10+at+12.40.07+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482103507-7HU75K6E5ZECYS7T1D8E/Screen+Shot+2022-07-10+at+12.40.30+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482110484-CWTJZQK2C8T8J7LLCKUT/Screen+Shot+2022-07-10+at+12.40.52+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482435988-9UOT4T4VKIRZ2F0V4ARS/Screen+Shot+2022-07-10+at+12.44.31+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map - Make it stand out Contours of East Kelowna Slopes Sub-GI from Technical Report. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482589128-ASW659TBKSIUTR9DK6EQ/Screen+Shot+2022-07-10+at+12.49.31+PM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map - Make it stand out Contours of Lake Country Sub-GI. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1657482713460-IV6DOIW66T1RS6VKTPZJ/Screen+Shot+2022-05-27+at+11.29.52+AM.png WineDrops - New Contours on British Columbia’s Wine Appellation Map - Make it stand out * Paul Rickett’s VARketing! database tracks over time myriad statistics around volume and price by varietal and sub-GI, among many other variables. This resource could be used to give an industry-wide indication over time of the change (presumably increase!) in selling price of a bottle from a prestigious sub-GI. https://winedrops.ca/commentary/2022/2/21/water-for-wine-wells-and-sustainable-viticulture monthly 0.5 2022-08-24 https://winedrops.ca/commentary/2022/2/15/how-cold-is-too-cold monthly 0.5 2022-07-10 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1644951957864-IP4WJ8KWY1LNZ9PWSVR3/FE0D1F66-3FE2-4FAA-9BD2-095663FB01EC.png WineDrops - How Cold is Too Cold? - Make it stand out Source: Cornell University, Viticulture & Enology, Newsletter Nov 2018 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1644952342655-J4E0D7OSF46FMFLBNVC9/CB6870DF-0A10-4A96-9F03-DE1FBA78840C_4_5005_c.jpeg WineDrops - How Cold is Too Cold? - Make it stand out Source: Washington State University, Grape vine crown gall white paper, 2013. https://winedrops.ca/commentary/2021/11/26/divesting-or-investing-in-a-canadian-winery monthly 0.5 2022-02-22 https://winedrops.ca/commentary/2021/7/28/twin-export-opportunities-for-canadian-wine monthly 0.5 2021-11-26 https://winedrops.ca/commentary/2021/4/19/federal-budget-supports-canadian-wine monthly 0.5 2021-04-27 https://winedrops.ca/commentary/2020/12/30/open-letter-to-bc-government-on-last-minute-nye-liquor-service-restrictions monthly 0.5 2021-07-28 https://winedrops.ca/commentary/2020/11/6/how-free-are-my-grapes monthly 0.5 2022-02-15 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604708052794-F2KZ2MAO3U2FM5YYMSCS/Screen+Shot+2020-11-06+at+4.08.00+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604708074647-VRYO9OS2CX5855WQUYSB/Screen+Shot+2020-11-06+at+4.08.20+PM.png WineDrops - How free are my grapes? Growth in alternate formats - Box Wine during pandemic – appears to be here to stay (according to consumer surveys by large national wine producer) – 77% increase in sales thru BC private retail channel since March 2020. 40% surveyed expect to keep buying Box wine (3-4L) “post-pandemic”. This category is dominated by ICB (International & Canadian blend/bottled in Ontario/bottled in BC) - holding 84% share in BC. I understand YTD growth in ON is ~28%, also dominated by ICB. And keep an eye on cans. This format (according to Wine Intelligence survey of Sept 2020) is poised to be a go-to for Millennial wine drinkers (both US and Canada). This group is 50% more likely to buy the can format once they are aware of it – double the general wine-drinking population. (Note the Mirabeau photo is from spring 2018 – trendsetters introduced ”canettes” at least to the European market a few years ago). https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604708100116-PJXPMDIY96QTYQQ0WZTJ/Screen+Shot+2020-11-06+at+4.08.37+PM.png WineDrops - How free are my grapes? Wine sales edged up by the slowest pace since Statistics Canada began tracking alcohol sales in 1950. By volume, wine sales decreased 2.5% to 506 million litres in 2018/2019, the first decline in the total volume of wine sold by liquor authorities since 1994. Pandemic has demonstrated: •Sensitivity to price/volume balance •Loyalty to locally-produced brands •Trust in established large brands https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604708117551-H5DT1D3D62TSAUHDXRG9/Screen+Shot+2020-11-06+at+4.08.53+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604708136716-EOQNE88C4BAFXGPG63QX/Screen+Shot+2020-11-06+at+4.09.08+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709681990-LKW3L1LE9W1CF6N5GF8M/Screen+Shot+2020-11-06+at+4.32.51+PM.png WineDrops - How free are my grapes? Canadian bottled wine production is about 1/10th of our consumption (acknowledging consumption figures here include wine in all formats). Canadian bulk wine also goes into ICB (in some provinces), and may also be exported. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709698052-TODIMKSHU5CUKLPO4Z4P/Screen+Shot+2020-11-06+at+4.33.08+PM.png WineDrops - How free are my grapes? OIV (International Organisation of Wine and Vine) on Tuesday Oct 27 released stats (Customs data) comparing the first half of 2020 and 2019 indicate overall international wine exports fell 7 percent by volume and 12 percent by value. Canada’s import volume and value were up 6 percent and 3 percent respectively. Accounted for by ??? Anecdotes from both BC and Ontario mention 50+ truckloads (I mean big tankers) driving up from the US with juice for ICB in May-June. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709713466-YEEIUSYWY5I9A0HAJJNG/Screen+Shot+2020-11-06+at+4.33.24+PM.png WineDrops - How free are my grapes? In 2019, icewine represented nearly 60% of Canada’s total export value ($18.7 million) and 13% of export volume. Not much crossover between our import and export markets – only the US appears in top six for both. Global Affairs Canada (led by Janet Dorozynski) is working on a targeted strategy with Canadian wineries to build appropriate export markets to maximise reputation and establish identity and quality niche. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709493314-VE0LVL9VPVYSBW3ES5JR/Screen+Shot+2020-11-06+at+4.33.55+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709519034-0OTUGE1MNXY13IWN48R8/Screen+Shot+2020-11-06+at+4.34.10+PM.png WineDrops - How free are my grapes? To be clear: this is a matter (principally) for provincial governments and their liquor monopolies to address: •Federal government amended Criminal Code provision (Bill C-311) in 2012. BC opened its internal market later that year to DTC from other provinces. •Feds removed requirement for interprovincially shipped wine to go through receiving province’s liquor authority (2019). Not all prov liquor authorities have followed BC’s lead, including Premier Doug Ford’s (infamous) Canada Day decision this year to extend Ontario’s restrictive regulation for another six months (requiring all Canadian wine to go through the LCBO). https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709548036-2B0CVSZG504MOX7SVTM0/Screen+Shot+2020-11-06+at+4.34.25+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709571498-XQRAWWSPFWDZ07BQD2TC/Screen+Shot+2020-11-06+at+4.34.38+PM.png WineDrops - How free are my grapes? In terms of updated industry practices – here in the Okanagan there was widespread and rapid introduction of scheduled and fee-for-tasting model early this season. Haven’t heard any negatives from wineries, they report a better experience, more engaged visitors, and a higher spend. BC Wine Institute Survey Results (Oct 2020) industry-wide survey conducted by the BC Wine Institute (BCWI) in collaboration with the BC Grapegrowers’ Association found: •83 per cent of BC wineries and grapegrowers have been negatively impacted by COVID-19. •one in 10 BC wineries and grapegrowers worried they are at risk of closing due to COVID-19 •58 per cent seeing a loss in revenue and •55 per cent having reduced access to customers. Ontario – I understand 15%-20% of wineries not sure they will weather the COVID storm. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604709590097-VQP2YA9NL2TPO5RQSBVG/Screen+Shot+2020-11-06+at+4.34.51+PM.png WineDrops - How free are my grapes? Golden arrows refer to policies that BC government (Attorney General) has amended due to pandemic, at least as temporary measures. While the To-Do list is long, to be fair, gov’t has introduced other targeted measures - most are operational, not “structural” policy changes, which are the focus of this presentation. Refer to BC’s Business Technical Advisory Panel (BTAP) consultation process and report recommendations (on BC Ministry of Attorney General website) for complete list of policy and procedural priorities of the BC liquor and hospitality sectors. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604712295019-HMWL756FPIG59Z6U0FJ4/Screen+Shot+2020-11-06+at+5.24.14+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604710638866-R43PJORJR5JIUXY5TPN4/Screen+Shot+2020-11-06+at+4.35.17+PM.png WineDrops - How free are my grapes? Speaking of “hospitality”, wineries, and probably their industry marketing bodies, should raise their game (and maintain it at a high level) for the customer experience – engaging, informing, educating, and entertaining. Let’s turn the Canadian consumer (even more) on to Canadian wine! If it’s finally cool in London, it should be “Canadian cool” right here at home. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604710654418-ELY39CIHRNGT2F4PTT8S/Screen+Shot+2020-11-06+at+4.35.31+PM.png WineDrops - How free are my grapes? Findings from European Union Research on Geographic Indication (GI)-protected wines – see analysis and Canadian application in my recent WineDrops post: Unlocking the value of Canadian Appellations •value of sales of GI-protected wine within the European market increased by 33% between 2010 and 2017 •volume increase was approximately four percent, which speaks to the significant price premium associated with well-established GI schemes. •value of GI-protected wine exports to non-EU countries was up even more significantly increasing by 70% between 2010 and 2017 - 29% by volume over the same period. In Canadian context, e.g. Ontario – Beamsville Bench or Twenty Mile Bench; Okanagan – Golden Mile Bench or Naramata Bench, can pursue the same strategies over the medium to long term. Modelling the Value Premium Rate (essentially a multiplier) can guide growth and pricing targets. Helps diversify markets and build financial resilience. https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604711285882-7DZ4F8P17RU5N746HPPO/Screen+Shot+2020-11-06+at+5.07.32+PM.png WineDrops - How free are my grapes? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1604710663235-W625SQZVD92WVO0IICFQ/Screen+Shot+2020-11-06+at+4.35.48+PM.png WineDrops - How free are my grapes? https://winedrops.ca/commentary/2020/9/17/unlocking-the-value-of-canadian-wine-appellations monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1600385284402-KO5GEWJ092ANWVLPEYJB/Table+1+EU+GI+Sales.jpg WineDrops - Unlocking the Value of Canadian Wine Appellations https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1600385343578-MT4F80WXDP0RDTBTT0AY/Fig+45+EU+Value+Premium.jpg WineDrops - Unlocking the Value of Canadian Wine Appellations https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1600385392584-5KAY5D2NBFHTUMINXKDK/Fig+50+EU+Value+Premium+Rate.jpg WineDrops - Unlocking the Value of Canadian Wine Appellations https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1600385460524-9UCHDCVLDO73L3JID767/Table+2+CDN+VPR+Estimate.png WineDrops - Unlocking the Value of Canadian Wine Appellations https://winedrops.ca/commentary/2020/7/27/canadian-wine-buffeted-by-wto-trade-winds monthly 0.5 2020-11-07 https://winedrops.ca/commentary/2020/6/8/bringing-wine-amp-hospitality-back-to-life-in-bc monthly 0.5 2022-02-15 https://winedrops.ca/commentary/2020/4/2/estimating-potential-covid-19-impacts-on-bc-wine-amp-tourism monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1585842245772-1JQ9P30AZDUEO6BGCTS6/Summary+Impacts+Table.jpg WineDrops - COVID-19 Impacts on BC Wine & Tourism https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1585848833583-1TZFQR6Z6MDL0LG51HOF/Table+2+BC+Impacts.jpg WineDrops - COVID-19 Impacts on BC Wine & Tourism https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1585849169504-G7I37ATCVXWDV1FEVGKF/Table+3+Thompson+Okanagan.jpg WineDrops - COVID-19 Impacts on BC Wine & Tourism https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1585849352516-8VF965Q8JB6OTAMV5C3N/Table+4+Tourism+Impacts.jpg WineDrops - COVID-19 Impacts on BC Wine & Tourism https://winedrops.ca/commentary/2020/3/18/covid-19-canadian-business-assistance monthly 0.5 2020-06-08 https://winedrops.ca/commentary/2020/3/4/sant-to-vanwinefest-2020-three-takeaways monthly 0.5 2020-04-03 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1583351995515-Z7N8QNX58N8RGZDB6MVF/VinTourJeffordBonne.jpg WineDrops - Santé! to VanWineFest 2020: Three Takeaways Vin Tour de France, co-moderated by Andrew Jefford and Jon Bonné https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1583354256562-37P70EXZDTTINV1BHVBA/HillebrandGHGEmissions1.jpg WineDrops - Santé! to VanWineFest 2020: Three Takeaways https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1583354205873-IMC9JZMCNCTQQDN7AJ4N/HillebrandSeaEmissions.jpg WineDrops - Santé! to VanWineFest 2020: Three Takeaways https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1583354454508-KX61LL8KQDC7BIUTA5Z8/AndrewJefford.jpg WineDrops - Santé! to VanWineFest 2020: Three Takeaways Andrew Jefford, addressing guests at VIWF’s Festival Toast. https://winedrops.ca/commentary/2019/4/12/australia-and-canada-reach-agreement-on-wine monthly 0.5 2020-03-18 https://winedrops.ca/commentary/2019/3/26/is-interprovincial-wine-shipping-finally-coming monthly 0.5 2020-03-04 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553634380224-WRRP57Q4FHAY4ATO8323/Screenshot+2019-03-19+14.49.06.png WineDrops - Is interprovincial wine shipping coming to Canada? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553634820429-3DDIR86W8E9OGA48WX3H/Screenshot+2019-03-25+19.36.30.png WineDrops - Is interprovincial wine shipping coming to Canada? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553633560849-6OR05J3C7S2A40SBWS7V/Screenshot+2019-03-25+19.12.03.png WineDrops - Is interprovincial wine shipping coming to Canada? https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553635063870-QWQ8N8INTY7M13HG886E/Screenshot+2019-03-26+14.17.21.png WineDrops - Is interprovincial wine shipping coming to Canada? https://winedrops.ca/commentary/2019/3/24/the-wines-unknown-dinner-a-tribute-to-anthony-bourdain monthly 0.5 2019-03-30 https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553625834610-GLW3IB4W8IPLLOS436PY/WinesUnknownGang_MARIEd.jpg WineDrops - Wines Unknown Dinner: tribute to Anthony Bourdain - The Wines Unknown Gang https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553469316649-KVGJUNK68QJTRU7D2JVQ/Menu.jpg WineDrops - Wines Unknown Dinner: tribute to Anthony Bourdain - Chef Alana's Tribute Menu https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553626392250-JGW7C08I0HUYPH2PUM4N/ChefAlana.jpg WineDrops - Wines Unknown Dinner: tribute to Anthony Bourdain - Chef Alana Hard At Work https://images.squarespace-cdn.com/content/v1/5c6c5b30aadd340d884911b2/1553469323163-LPORPHM833XPF5MJOALW/AB+Tribute+Dinner+Appies.jpg WineDrops - 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